Tips for Offering Reliable Payment Processing In Your Store

It is no secret that customers are not going to shop in an online store unless they feel safe. Customers who feel unsure of your website may not return to make a purchase. There are plenty of online shopping carts that offer secure payment processing. The following tips are essential for offering reliable payment processing in your store.

payment-processing-in-your-store

Give Your Customers The Choice Of Payment Methods

Your customers feel comfortable when they can choose their preferred payment method. There are over 50 payment gateways to use in your store, and the list includes PayPal, TrustCommerce, Worldpay Online Payments, QuickBooks Merchant Services and Simplify Commerce by MasterCard. It is important to make sure the online shopping cart you use on your website offers a variety of payment methods.

Take The Extra Step To Secure Their Credit Card Information

Give your customers a sense of security by going the extra mile to secure their credit card information. The best way to keep their information safe is to use an online shopping cart that is PCI certified. The software complies with the Visa Cardholder Information Security Program, and this means it meets the standards of the Payment Card Industry Data Security. The PCI and CISP programs make sure all customer information is secure around the clock. Your customers will feel better shopping on a website that works hard to keep their information safe.

Show Your Customers The Signals Of A Safe Website

There is more to earning the trust of your customers than making the announcement of a safe website. You need to show them your website is safe by looking into an online shopping cart with a branded checkout. The branded checkout shows the signals your customers want to see, such as the well-known security badges, closed lock and ‘https’ on their browser. Your customers are going to look for these signals before making a purchase on your website. The branded checkout also includes a high level of encryption to protect their sensitive information from all types of fraud.

Give Yourself and Your Customers A Peace Of Mind

Everyone should have a peace of mind when shopping on your website. It is best to choose an online shopping cart that is run by a reliable staff. A reliable staff will house their servers in a state-of-the-art data center to ensure the highest level of security. The data center monitors your business to ensure all sensitive information is safe from fraud. You can rest assured that your business is protected around the clock, and your customers can rest assured that their sensitive information is always safe with you.

It is important to make sure your customers feel safe when shopping at your online store. The best thing you can do is use online shopping cart software to ensure their money and sensitive data are both safe with you. Showing your visitors you care about their safety is a great way to turn them into loyal customers.

About the author  ⁄ Jon L. Ratcliff

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